San Francisco city is a reflection of the famous rolling hills that pepper the landscape. It’s a city of wild contradictions. Eye watering wealth next to extreme poverty. Aging infrastructure next to world dominating rideshare companies. Killer street food next to restaurants serving food I’ve never heard of. And most importantly for start-ups travelling to SF, advice which leaves you thinking you’ll be the next unicorn followed by advice that leaves you curled up in a corner wishing you stayed in that cushy corporate gig.